How gold can boost your skin's vitality

How gold can boost your skin's vitality

Throughout time, the captivating precious metal has been used in many different forms, with the power of gold making any person feel a million dollars. Now, more than ever before, it's beautifying properties are being harnessed in cosmetics and skincare, and now, in Williamspro's luxury setting powder, Midas Powder. We discover what the benefits of gold really are to your beauty regime.
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Insider on the Williamspro VIP Launch Party

Insider on the Williamspro VIP Launch Party

Television news reporters, top bloggers, models, celebrity makeup artists, pr executives and business professionals took to the exclusive Ox nightclub in Darlinghurst to enjoy the Williamspro VIP party celebrating the brand's exciting new range and rebranding.

Hosts Taylor and Sharon welcomed guests to enjoy a night of champagne, makeup sampling and mini makeovers, pictured here with founder Azzi Williams.

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Beauty's ongoing battle with animal cruelty

Beauty's ongoing battle with animal cruelty

“Every year, hundreds of thousands of animals around the world endure painful, frightening procedures at the hands of experimenters in the name of beauty,” says PETA Australia’s Campaign Coordinator, Claire Fryer.
 
Despite that animal testing is opposed by 85 percent of Australians and, that it is relatively unheard of in Australia, a number of unscrupulous companies still allow their products, or the ingredients they contain, to be tested on animals.
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See how this makeup artist puts Zero Powder into action

See how this makeup artist puts Zero Powder into action

With a keen eye for detail and a natural flair for magnificent makeup artistry, Christiaan Schodel is a force to be reckoned with. I am constantly astounded and amazed by her incredible diversity when it comes to creating powerful, high definition looks. She is also an ambassador for cruelty free and vegan makeup, a philosophy that I hold very dear to my heart. So when she was keen to try Zero Powder, I couldn't wait to see her thoughts.
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Why the future is all about vegan makeup

Why the future is all about vegan makeup

Vegan makeup is essentially any cosmetic containing no animal derivatives. More than ever before, makeup lovers are turning towards more cruelty-free cosmetic alternatives. But not all vegan products are necessarily good for you. Many cosmetics tout ‘vegan’ to be their number one selling point, but fail to alert you that their alternative ingredients are mostly synthetic, or worse, contain harmful parabens.
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Meet makeup artist Tara Maree

Meet makeup artist Tara Maree

When it comes to hard work and dedication, Tara Maree Williams is willing to roll up her sleeves and jump right in. A hard working and talented young makeup artist, I had the pleasure of tutoring Tara at QC Makeup Academy and it is wonderful to see her business grow and thrive as she continues to build on her exciting and creative career. In this interview, we discover what inspired this Queensland-based beauty to move to Sydney to expand her makeup career.
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What is HD makeup?

What is HD makeup?

Digital photography and high definition video, film and television demand a revolutionised approach to makeup application. The shift has made makeup artists change their techniques to suit the more vivid way we see images of actors, models, performance artists and brides on our laptops, smartphones, cinema and television. As a result, the makeup industry is now being saturated with products labeled as ‘HD,’ heralding another clever marketing ploy to bring in the sales. In reality, creating the HD look is more about the right technique, than spending big on HD labels.
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The ugly truth behind beauty packaging

The ugly truth behind beauty packaging

How do you start your day? If you are anything like an average female, it probably starts with some kind of beauty regime. Wash your hair, brush your teeth, cleanse, moisturise, and apply your makeup, totally unbeknown that you are contributing to a large scale environmental issue. But did you know each time you throw away a used piece of packaging or product you could be seriously harming the environment?
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How to pack makeup for the plane – hand luggage

How to pack makeup for the plane – hand luggage

For beauty lovers who travel a lot, whether on business or pleasure, the hand luggage restrictions on flights can be a bit of a downer. Especially when travelling on budget airlines like Easyjet and Ryanair, where you may have only one bag to take with you on board and no check in luggage.
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What inspires artist and Zeropowder fan Karmela

What inspires artist and Zeropowder fan Karmela

When it comes to pure, creative talent, Karmela Kurowski certainly stands out from the crowd. I had the pleasure of tutoring Karmela at QC Makeup Academy and it was a joy to watch her artistry evolve and transform. Her versatility, eye for detail and passion for the industry makes her one of the next generation’s best talents.
 
Plus Karmela has been so incredibly supportive of the Williamspro brand from the outset, and is using the entire range on her clients in Australia. In this interview, we find out more about what inspires her creativity, and why she’s a Williamspro ambassador.
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How to build your makeup kit on a budget

How to build your makeup kit on a budget

As a makeup instructor, one of the challenges I’ve seen so many makeup students face when starting out is building their kit on a budget, especially when they haven’t started being hired and getting paid work yet. Here are some tips to help you build your professional makeup kit on a budget and also why cheap is not necessarily always cheerful.
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Favourite HD setting powder of the year

Favourite HD setting powder of the year

We are so excited to announce that our Zeropowder translucent HD setting powder has been voted by both Fashionista in Suburbia and Sweetaholic Beauty as one of the favourite new products for 2015.
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